It seems that follow up television adverts are a real trend right now. In my last post I spoke about the new Lynx Effect advert ‘My AngelGirlfriend’ and how much I loved their new humours advert.
Yeo Valley Organic has also got a really good follow up advertisement to their Yeo Valley Rap also played in the advertising break of the X Factor featuring their band The Churned singing ‘Forever’.
I really love the way they draw on the conventions of boy bands, and their pop music videos in such a way it’s almost a parody of the whole X Factor concept. The song is even downloadable with an online campaign to beat the X Factor winner-to-be Christmas No. 1!
The television ad prompts us to go and look at the YeoValley Facebook page and sing along to appear in the ad break of the final of the show. The Sing Star style app asks fans to 'Sing in Harmony' to the advert into their webcams to hit the right notes and achieve high scores. You can compare top scores with the rest of the UK and your friends on Facebook in a nice interactive package.
I also love the customization on their YouTube channel with even the the Yeo Valley logo being adapted to mirror/parody the YouTube logo.
Overall this is a really creative integrated marketing campaign that has got people talking!
I am really enjoying the creative approaches being used to grabbing consumer’s attention at the moment particularly with mass consumables. I just dread to think how much this cost for a 2 min advert at peek time!
Rie Reviews xx